Beta • Chat-first nutrition

Functions of your diet, simplified.

Plan Indian meals around your protein goal and habits. One tap to share a grocery checklist.

60-second self-check: Did you reach your protein goal yesterday?

What is Protein Guru.ai?

It’s a chat-first nutrition co-pilot that builds your day around protein — using the Indian foods you already cook.

Day plan in chat

Tell us your protein goal and budget. We balance breakfast → dinner with grams and calories. Swap items and lock favourites to appear more often.

Groceries that just work

Auto-grouped grocery list, formatted for Blinkit/WhatsApp. Paste it directly or send as a note.

Quick macros

Branded macros (Amul, Mother Dairy, Fortune Soya) so numbers feel real — not generic tables.

Made for India

Veg, egg, and non-veg modes. Works with wheat/rice limits and gym/rest patterns.

Protein reality in India

Highlights from our research on awareness, intake vs goals, income and regional patterns — built for practical planning in Indian kitchens.

Know their daily goal
10%
Awareness remains low
Protein deficient
73%
Across demographics
Cereal share of protein
65%
Lower bioavailability
Daily protein goal awareness
Share of people aware of a daily protein target.
What this means
Protein (g/day) across goals and reality
*Rural intake is higher in grams but often lower in protein quality.
Intake by income segment (g/day)
Regional callouts
Rajasthan (rural)
71.4g/day
Highest rural intake
Jharkhand/Bihar
48.8g/day
Lowest intake cluster
Lucknow (city)
90%
Deficiency rate
Delhi (city)
64%
Deficiency rate

Three steps. That’s it.

Minimal effort → meaningful protein.

Set your goal
Tell us your daily protein goal and preferences. Add rules (e.g., Monday wheat once).
Get the plan
We balance Indian meals with grams + calories and prepare a grocery list.
Tweak & share
Swap items, lock favourites, then share to WhatsApp or paste into Blinkit.

Why it feels effortless

Less app; more outcome. We cut choices and keep you moving.

Indian-first

We start from your thali — paneer, dal, besan, soy — instead of western salads or expensive powders.

Budget aware

Set a ₹/day cap. We’ll hit protein targets using local staples and suggest cheaper swaps when needed.

WhatsApp-ready

One-tap day plan + checklist share. Accountability partners, trainers, family — everyone can see it easily.

Frictionless

No giant dashboards. Just a simple chat that remembers your likes and constraints.

Day-0 Crew — First Bite Pass

No payment. Claim a limited First Bite Pass and help shape Protein Guru from day zero.

Early invite

Get access in batches as we scale. You’ll be among the first to try new features.

Founder updates

We share weekly progress, decisions, and small wins. Transparent building.

Shape the roadmap

Tell us what you need — regional recipes, macros, or automation. We’ll prioritise with you.

FAQ

Still curious? Write to proteinguruai@gmail.com.

Is it only for gym-goers?+

Not at all. Protein is a baseline nutrient for everyone—students, working professionals, parents. Pick a sensible daily protein goal for the day you’re having.

  • Balanced across breakfast, lunch, snacks, dinner
  • Veg-forward by default; eggs optional
  • Kitchen-friendly recipes you already cook
Can it fit my daily routine?+

Yes. It adapts to busy weekdays, travel, or festival weeks. Lock favourites so they appear more often, and swap any item if you don’t have it.

  • Works with veg, egg, and non-veg modes
  • Quick substitutions without redoing everything
  • Clean checklist for easy shopping
What makes it different from generic macro apps?+

Most macro apps assume western meals and manual logging. Protein Guru starts from your thali and removes the bookkeeping.

  • Indian-first recipes and branded macros
  • WhatsApp-ready sharing for accountability
  • Blinkit-friendly checklists
When do I get access?+

We’ll invite users in small batches while we harden the core experience. Join the waitlist for updates and your invite.